Today is Logarchism’s first birthday. So it’s time for a bit of navel gazing.
A year ago, when we opted to head out on our own, we had no idea what to expect. Would we be able to retain our readership? Would we be able to grow it? How would we establish our brand and our rhythm?
It’s a year later, and we’ve learned many lessons along the way.
Politics is a boom and bust business. There was plenty going on in 2010, and late in 2011. Early 2011, not so much.
There’s a delicate balance between advertising revenue and traffic support. We could make enough in advertising to support the traffic we had, but if we had a sudden spike in traffic, the servers can’t handle the load, and everything comes tumbling down. On the other hand, if we paid for enough capacity to handle all spikes, advertising revenue wouldn’t begin to pay for the service. That’s how it is at the uncomfortable traffic level of Logarchism. It’s sort of like being in that uncomfortable point where a city is too dense to support everyone driving alone in cars, but not quite dense enough to support high-quality public transit.
Having a clever image on your site can generate a ton of traffic. But the traffic generated comes from other people putting your graphic on their sites with img tags. You get to pay for the traffic and server load, but you don’t get any of the benefit. The corollary to this is: it’s rude to use an img tag to point to someone else’s graphic unless they ask you to. The secondary lesson here is that you can (and we now do) prevent such cross-domain image use.
No matter how hard you try, it’s impossible to develop consistent rules for moderation. In the end, we’re left with Justice Potter Stewart’s “I know it when I see it” definition. It’s also very hard to apply Justice Stewart’s definition without a degree of confirmation bias.
Writing a minimum of two articles a week, every week, is a lot of work. It’s even harder when it’s not your day job. It’s especially hard when it requires research and exploration of theories.
So here we are, at the 758th post on Logarchism. We’ve had well over 28,000 comments accumulate here. Tens of thousands of people have been here. Unsurprisingly, over 90 percent come from the United States, but we have been visited by 136 countries.
Most of all, Logarchism is far more than the three regular authors. The comments section comprises about 70% of the value of the site. That means this site is being driven more by those who comment than by those who post. The more of you that get involved, the better we all are. Thank you all for your contributions over the past year. We look forward to more as we approach the Presidential election.