Dur­ing the 2008 elec­tion cam­paign, then-​​Senator Barack Obama adopted a Span­ish lan­guage slo­gan that was co-​​opted from Cesar Chavez and the United Farm Work­ers: “¡Sí se puede!” which roughly trans­lated means the same as his Eng­lish slo­gan: “Yes, We Can!”

Let’s exam­ine the state of play (estado de juego) for the His­panic vote in the 2012 Pres­i­den­tial elec­tion.

In 2008, 67 per­cent of the His­panic vote went to Sen­a­tor Obama, while 31 per­cent went to Sen­a­tor John McCain. This mar­gin in the His­panic vote helped Obama win the bat­tle­ground states of Nevada, Col­orado and New Mex­ico. (more…)